
Industry
when Japanese and German perfection combine
The opening of Takata's R&D Center was a highlight for employees and customers. We were able to convince Takata to let the guests watch the first test live in the "no-go area". Afterwards, work rooms became a futuristic evening gala and the employees became proud hosts.
60 years of social market economy
BDI - German Industry Day
Industry Day is a major media event, but also an internal association meeting and a get-together with political representatives. The messages, the public images and the on-site broadcast were sensitively coordinated.
infrastructure
The new heart of Europe - explained in 4 sentences
16 TV stations, 130 title pages, over 500 million contacts and 550,000 people on site are decent numbers. But we were really proud to have transformed the core messages of the railway into a light symphony so that these messages could be transported and understood worldwide. And Berliners loved their train station again.
So cool that even the excavation pit becomes an event location
Not poor, but still sexy. This is how you could describe the Upper Eastside at the legendary location Friedrichstrasse / Unter den Linden in Berlin. All phases of communication, from the groundbreaking to the inauguration, were staged accordingly and provided spectacular images.
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Exciting instead of annoying Construction site as a showcase
The U4 was also accompanied from the groundbreaking to the inauguration. With over 1 million visitors, the information pavilion developed into a city attraction under the motto "Construction site to show site". Here, citizens could find out about the facts and background of the U4 in an exciting and playful way. A point of communication that contributed significantly to the acceptance of the project.
Political
That's how math has to be!
BMBF - Years of Science
For the Federal Ministry of Education and Research (BMBF), the science years are an important part of public relations work in which - unlike in other areas - a topic is designed very creatively throughout the year. Here, too, the staging ranges from the perfect press photo, the model, who is studying mathematics on the side, to the world's largest math lesson, during which the 3D designer of the X-Men series gives a practical explanation of Phytagoras.
Living together 2.0 multi-generation house
The actions of the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth not only left behind strong images and an always satisfied minister, but also a whole series of particularly motivated supporters and employees through many visits and small actions on site.
tourism
How can you experience the largest ship in the world if you are not allowed to enter it?
Inside, celebrities try out the largest ship in the world with their partners and children and generate media resonance in the relevant titles of the core target group. Meanwhile, 100,000 people are celebrating outside and 2,500 sales partners are enjoying an exclusive supporting programme. The idea: Again and again, winners from the media partner are allowed on board as "video reporters" whose pictures can then be seen live on the main stage.